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Date and Location

 April 22-24, 2024

 VEA Newport Beach Marriott
 Newport Beach, California

Event Registration 

Tool Tech 2024 Registration is $1049 per attendee.


Members with more than one attendee are $1049 per person.  Registrant companies must be current with membership dues.

Registration for spouse and/or guest is $250 per person.
This includes the welcome reception, the company spotlight reception and the closing dinner. Coworkers are not considered guests and will need to register at full price. Guests are not permitted in sessions or one-on-one meetings.

-Should your plans change, the deadline to cancel is April 15th.
-Beyond that point, meal costs as well as facility/event expenses have been paid and no refund or credit can be given.
-No refunds will be given after April 15th.

Last day to register for ToolTech is April 5, 2024


Event Agenda

Agenda is subject to change.

Date/Time Event Speaker/Location
Monday 04/22/24
2:00 PM - 6:00 PM ETI Golf Outing Newport Beach Country Club
6:00 PM - 6:30 PM ToolTech Registration Desk Riviera Registration Desk
6:30 PM - 8:30 PM Welcome Reception, Sponsored by Bosch Marea Canvas 1 and Terrace
8:30 PM - 11:00 PM Networking Suite Marea Canvas 1 and Terrace
Tuesday 04/23/24
8:00 AM - 8:30 AM Opening, Welcome to ToolTech (Business Update) Brian Plott
8:30 AM - 9:00 AM Keynote Speaker - Mike Spagnola, President and CEO of SEMA Riviera Ballroom A-D
9:00 AM - 9:15 AM Break Riviera Ballroom A-D
9:15 AM - 10:00 AM AI in Automotive Service Aftermarket- Mark Seng, Predii Riviera Ballroom A-D
10:00 AM - 10:45 AM Cybersecurity - Kevin Tierney, VP Global Cybersecurity - GM
10:45 AM - 11:30 AM Collision Industry Presentation Riviera Ballroom A-D
11:30 AM - 12:00 PM Industry Update Riviera Ballroom A-D
12:00 PM - 1:00 PM Lunch, Sponsored by Toyota Motor North America Riviera Lawn
1:00 PM - 5:00 PM One-on-One Appointments
1:00 PM - 5:00 PM Changing the Industry Podcast Tapings, Lucas Underwood and David Roman
5:00 PM - 6:00 PM Display Set-up for Tradeshow Marea Canvas 1 and 2
6:00 PM - 8:00 PM Company Spotlight Tradeshow Reception Marea Canvas 1 and 2
8:00 PM - 10:30 PM Opus IVS Offsite Party Muldoon's Irish Pub
8:00 PM - 12:00 AM Networking Suite Marea Canvas 1 and Terrace
Wednesday 04/24/24
7:45 AM - 8:00 AM Installation of New ETI Board Brian Plott, Dave Rich, Bob Augustine
8:00 AM - 8:45 AM Keynote Speaker: Dr. Shawn DuBravac, Futurist Riviera Ballroom A-D
8:45 AM - 9:30 AM New Technologies Discussion Riviera Ballroom A-D
9:30 AM - 9:45 AM Break
9:45 AM - 10:30 AM OEM Panel - Sponsored by Hunter Engineering Riviera Ballroom A-D
10:30 AM - 11:15 AM Shop Owners Panel Riviera Ballroom A-D
11:15 AM - 12:00 PM International Perspectives (EGEA) - Pete Bradley Riviera Ballroom A-D
12:15 PM - 1:00 PM Lunch, Sponsored by Toyota Motor North America Riviera Lawn
1:00 PM - 5:00 PM One-on-One Appointments
1:00 PM - 5:00 PM Changing the Industry Podcast Tapings - Lucas Underwood and David Roman
6:30 PM - 7:00 PM Closing Reception, Sponsored by Snap-on Marea Lawn
7:00 - 9:30 PM Closing Dinner Sponsored by Snap-on Marea Lawn
9:30 - 11:45 PM Networking Suite Marea Canvas 1 and Terrace
Thursday 04/25/24
9:00 AM - 12:00 PM Departures Home (All boxes must be shipped by this time)

Hotel Reservations

VEA Newport Beach (a Marriott hotel)
900 Newport Center Drive
Newport Beach, CA 92660

This is what sophistication at play looks like—a chic social sanctuary where revelry and relaxation mingle in Southern California perfection. As palms sway against a Pacific backdrop, VEA Newport Beach basks you in all the luxurious must-haves—emergent food and drink, a lush spa enclave, and a spirited poolscape from dawn to dusk.

ETI Group Rate
$279++ per night  (Resort fee has been waived for the ETI Group)

VEA Hotel Reservation

The room block cut off date is Monday, April 1, 2024.  Any rooms booked after this date will be at the prevailing rate.

Your resort fee in included in the hotel base rate.  Fee includes (all items for two people daily):

-Corona Del Mar Beach Drop off/Pick Up Services
-Use of upgraded beach chairs, umbrellas, towels, boogie boards
-Spa VEA Fitness Classes
-Three Hour Beach Cruiser Rental (bikes)
-Golf Bag Storage
-Courtesy Resort Driver - Transportation provided within 3 miles of the hotel
-Enhanced High Speed Internet in guest rooms and common areas


Extend your ETI room reservation (3 days pre/post based on availability) and explore the area! Hotel shuttle service up to 3 mile radius - includes Balboa!

Excited to learn more about the destination? Click the logo above or the following link:
ETI ToolTech / Visit Newport Beach trip planning page.

ETI / OEM Golf Outing

Monday, April 22, 2024 at 2 pm


  • This event is limited to 40 players. 
  • Each player will cover their own greens fees ($250) through the hotel (Hotel Waiver: VEA Newport Beach is approved to charge a $250 golf charge on your VEA guest room folio. Funds will be used to cover your Newport Beach Country Club golf fees)
  • Forecaddie fees ($125 per team) - Paid to NBCC
  • Club rentals ($75) - Paid to NBCC

(1) OEM player from each manufacturer will be sponsored.  Sponsorship opportunities available.

Questions on the Golf Scramble - Contact or Frank:

Questions on sign up or to be a sponsor - Contact Juli:

Click to: Print Golf Flyer

 Longest Drive (par 5)  
 Hole-in-one (par 3)
 Closest to the pin (par 3)
 Hole Sponsor (company sign)
    1 hole
 $300 Cutting Edge Automotive Solutions                                               
    2 holes
    3 holes
 Cooler / Drink Sponsor
    Cooler 1
    Cooler 2
 Snack Bag Sponsor
 $750 Cutting Edge Automotive Solutions

One-on-One Meetings

The ToolTech One-on-One Meetings are one of the top benefits of ETI Full Member status.
Only Full Member Companies current with dues are eligible to request meetings with OEM Representatives.  There will not be exceptions.

More information will come out shortly, in the meantime, contact
Juli Sweet at with any questions.

Sponsorship Options

Contact Juli Sweet for more information
Email: | Phone: 248-412-3460 

Diamond Sponsorship ($5000)
Opening Reception
Registration Desk 

Hotel Room Key Cards Opus IVS                         
Lunch Sponsor (Tuesday - Wednesday)
Toyota Motor North America
Company Spotlight Trade Show
Closing Dinner
Platinum Sponsorship ($3000)  
Break Sponsor (Tuesday - Wednesday)
Media Sponsor
PTEN by Endeavor Business Media
OEM Panel
Hunter Engineering
Shop Owner's Panel

Gold Sponsorship ($2000)  
Event Badge Sponsor
Podcast Sponsor

Networking Suite Screen (Monday)
Networking Suite Screen (Tuesday)
Networking Suite Screen (Wednesday)

Silver Sponsorship ($1000)*  
Lanyards Spanesi
Tote Bags INNOVA
Thermal Cups
Pens IOSiX

 *For Silver Level: The sponsor will provide the sponsorship item

Don't see the right one for you? Contact Juli Sweet at and
we’ll create a new way for your company stand out to attendees!

Company Spotlight Trade Show

The Company Spotlight Trade Show gives ETI Member Companies the opportunity to highlight products and services to attendees, speakers and industry insiders.

This event is limited to 25 tables.  Tables are 6' in length, have no fee and are assigned at a first come, first served basis.

Please send table requests (1st and 2nd choices) by email to
This timestamp insures your request time as tables fill up quickly.


Tables already selected:

1. Redline Detection
2. Opus IVS

3. Spanesi
5. Screen
8. ANSED Diagnostic Solutions
12. Associated Equipment
13. Flo-Dynamics

18.Power Probe
23. Autel
24. DG Technologies

Benefits of displaying at the Company Spotlight:

Enables your company to create brand awareness
Allows you to display products and services
Provides a platform to network and engage in real time conversation
Lends more of your company's personality to your brand and image

ETI will provide: (1) - 6' table with skirt and two chairs per company.

Each company can utilize only the following:

   (2) - 33” x 8' retractable banners
   Company or product branded table skirt
   Any products or materials that will fit on your given table, no items permitted on the floor.

Need Electricity? Click the following link to place your order:  Electric Order Form

Click the following for: VEA Shipping/Receiving Instructions

ETI / Your Company Name
Name of person signing for box

VEA - A Newport Beach Marriott
900 Newport Center Drive
Newport Beach , CA 92660-6206

IMPORTANT RETURN SHIPPING INFORMATION: There is no FedEx or UPS office on site,  each company must have PREPAID RETURN LABELS.
The hotel will only pick up boxes that have been sealed shut and have a prepaid label.  Make sure to have tape and a return label!
There is a $10 handling fee for all outgoing packages

***For outgoing parcels, guest will be charged a carrier cost (if no prepaid label)
plus a $10.00 service fee for parcels under 25 lbs and $15.00 service fee for parcels over 25 lbs.

To sign up, contact: Juli Sweet at


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37899 W. 12 Mile Road, Suite A-220, Farmington Hills, MI 48331  Call: 248-656-5080