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Date and Location

April 17-19, 2023

Hyatt Regency Tamaya

Santa Ana Pueblo, New Mexico

Event Registration 

Tool Tech 2023 is $899 per person.

Event registration is now closed.
Contact Juli with any questions:

Full Members with more than one attendee are $899 per person.  Registrant companies must be current with membership dues.

Registration for spouse and/or guest is $199 per person.
This includes the welcome reception, the company spotlight reception and the closing dinner. Coworkers are not considered guests and will need to register at full price. Guests are not permitted in sessions or one-on-one meetings.

Last day to register for ToolTech is March 31, 2023.


     NASTF will once again join ToolTech 2023 with a session on Monday, April 17th.

     Click the following link for more information: NASTF Agenda

Event Agenda

Agenda may be subject to change - Check back for updates

Date/Time Event Speaker/Location
Monday 04/17/23
8:00 AM - 12:00 PM NASTF Board Meeting (Closed) Badger
1:00 PM - 3:00 PM NASTF Session Badger
2:00 PM - 4:30 PM ToolTech Registration Desk, Sponsored by CAS Registration South
6:30 PM - 8:30 PM Welcome Reception, Sponsored by Bosch Tamaya Veranda
8:30 PM - 11:00 PM Hospitality Suite Wolf Room
Tuesday 04/18/23
8:45 AM - 9:00 AM Opening, Welcome to ToolTech Brian Plott, Ed Prange
9:00 AM - 9:45 AM The Future of Automotive Retail, Keynote: Steve Greenfield Tamaya Ballrooms ABCD
9:45 AM - 10:30 AM OEM Panel Discussion, Sponsored by ATEQ TPMS Tools Tamaya Ballrooms ABCD
10:30 AM - 10:45 AM Break, Sponsored by TEXA
10:45 AM - 11:30 AM Legislative Update, Ann Wilson and Lisa Foshee Tamaya Ballrooms ABCD
11:30 AM - 12:00 PM How AI is Impacting the Automotive Aftermarket Service Experience, Mark Seng Tamaya Ballrooms ABCD
12:00 PM - 1:00 PM Lunch Tamaya Veranda
1:00 PM - 5:00 PM One-on-One Appointments
1:00 PM - 5:00 PM Changing the Industry Podcast Tapings, Lucas Underwood and David Roman - Sponsored by Cutting Edge Automotive Systems
5:00 PM - 6:00 PM Display Set-up for Tradeshow, Sponsored by Toyota Motor North America Tamaya Prefunction Hall
6:00 PM - 8:00 PM Company Spotlight Tradeshow Reception, Sponsored by Toyota Motor North America Tamaya Prefunction Hall
8:00 PM - 10:30 PM Opus IVS Offsite Party (Bus transporation provided) Kaktus Brewing Company
8:00 PM - 12:00 AM Hospitality Suite Wolf Room
Wednesday 04/19/23
8:30 AM - 9:00 AM Installation of New ETI Board Brian Plott, Ed Prange, Dave Rich
9:00 AM - 9:30 AM Securing Tomorrow’s Connected Car, Keynote: Roger Lanctot Tamaya Ballrooms ABCD
9:30 AM - 10:10 AM Intelligent Transportation Systems and the Future of Travel, Ken Vaughn Tamaya Ballrooms ABCD
10:10 AM - 10:30 AM Break, Sponsored by TEXA
10:30 AM - 11:30 AM Shop Owners Panel Tamaya Ballrooms ABCD
11:30 AM - 12:00 PM International Perspectives (EGEA), Pete Bradley Tamaya Ballrooms ABCD
12:00 PM - 12:15 PM Automotive Data Legal Landscape, Jeff Stefan Tamaya Ballrooms ABCD
12:15 PM - 1:00 PM Lunch Tamaya Veranda
1:00 PM - 5:00 PM One-on-One Appointments
1:00 PM - 5:00 PM Changing the Industry Podcast Tapings - Lucas Underwood and David Roman, Sponsored by Cutting Edge Automotive Systems
6:25 PM Shuttles to Closing Dinner, Sponsored by Snap-on Equestrian Turnaround
6:30 PM- 7:00 PM Closing Reception Sponsored by Snap-on Cottonwoods
7:00 PM- 9:30 PM Closing Dinner, Sponsored by Snap-on Cottonwoods
Thursday 04/20/23
All Day Departures Home

Hotel Reservations

Hyatt Regency Tamaya
1300 Tuyuna Trail, Santa Ana Pueblo, New Mexico, 87004

Adventure Meets Southwestern Culture in New Mexico - Experience a completely unique and authentic journey into the ancient lands of the Tamayame people at Hyatt Regency Tamaya. Nestled on 550 acres of the Native American Santa Ana Pueblo between the Sandia Mountains and the Rio Grande River, Tamaya is steeped in over one thousand years of rich history and culture.

ETI Group Rate
$249++ per night  (Resort fee included)

The group discounted rate has ended.   Rooms booked after March 17th will be at current internet pricing.

Please visit the hotel website to make a reservation:
Hyatt Regency Tamaya

The room block cut off date is Friday, March 17, 2023.  Any rooms booked after this date will be at the prevailing rate.

One-on-One Meetings

The ToolTech One-on-One Meetings are one of the top benefits of ETI Full Member status.
Only Full Member Companies current with dues are eligible to request meetings with OEM Representatives.  There will not be exceptions.

More information will come out shortly, in the meantime, contact
Kaitie at with any questions.

Important Dates to Note (may be subject to change):

Links to the portal were emailed to eligible members on Wednesday, March 29th!
Remember only one person per company can submit for appointments.

March 17 - Deadline to be registered for ToolTech 2023 to be included in appointment selection list.
March 27 29 - Appointment selection opens.
March 31 - Sign up for one-on-one meetings ends (Matches are locked in and cannot be changed).

April 7 - Match schedule released to members

Sponsorship Options

Contact Juli Sweet for more information:
Email: | Phone: 248-412-3460 

Diamond Sponsorship ($5000)
Opening Reception
Registration Desk / Notepads
Hotel Room Key Cards Opus IVS                         
Lunch Sponsor (Tuesday - Wednesday)

Company Spotlight Trade Show
Toyota Motor North America
Closing Dinner
Platinum Sponsorship ($3000)  
Break Sponsor (Tuesday - Wednesday) TEXA USA
Media Sponsor
PTEN by Endeavor Business Media
OEM Panel
Shop Owner's Panel
Gold Sponsorship ($2000)  
Event Badge Sponsor
Podcast Sponsor
Cutting Edge Automotive Solutions
Professional Head Shots 

Toyota Motor North America

Silver Sponsorship ($1000)*  
Lanyards Spanesi
Tote Bags INNOVA
Thermal Cups
AETools & Computers
Pens IOSiX
asTech Driven by Repairify
 *For Silver Level: The sponsor will provide the sponsorship item

Don't see the right one for you? Contact Juli Sweet at and
we’ll create a new way for your company stand out to attendees!

Company Spotlight Trade Show

The Company Spotlight Trade Show gives ETI Member Companies the opportunity to highlight products and services to attendees, speakers and industry insiders.

This event is limited to 25 tables.  Tables are 6' in length, have no fee and are assigned at a first come, first served basis.

       Company Spotlight Table Diagram

Please send table requests (1st and 2nd choices) by email to
This timestamp insures your request time as tables fill up quickly.

Benefits of displaying at the Company Spotlight:
Enables your company to create brand awareness
Allows you to display products and services
Provides a platform to network and engage in real time conversation
Lends more of your company's personality to your brand and image

ETI will provide: (1) - 6' table with skirt and two chairs per company.

Each company can utilize only the following:

   (2) - 33” x 8' retractable banners
   Company or product branded table skirt
   Any products or materials that will fit on your given table, no items permitted on the floor.

Shipping Information:

ETI Group - Your Name Here
Hyatt Regency Tamaya
1300 Tuyana Trail
Santa Ana Pueblo, NM 87004

Shipping Fees:  $6 per box, $200 per pallet to be billed to attendee room listed on the box.

IMPORTANT RETURN SHIPPING INFORMATION: There is no FedEx or UPS office on site,  each company must send PREPAID RETURN LABELS.
The hotel will only pick up boxes that have been sealed shut and have a prepaid label.  Make sure to have tape and a return label!

Electricity: If you wish to have power at your table, you would need to place that order directly with the hotel AV company, Encore. To do this, please fill out all information on the form below and email it to

          2023 Encore Exhibitor Services Form

To sign up, contact: Kaitie Guzowski at


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