Embracing change in HIGHLY TECHNICAL TIMES

ToolTech 2021 - A Hybrid Event

May 24-27  Austin,TX                       

Safe and Healthy Practices

In person attendee safety is our primary concern. We have taken many steps to ensure a safe event for all.

  • Attendees will be seated at their own six foot table.  Please click the following to see how the room will be set up: Click for photo
  • Social distancing signs will be placed appropriately to help remind guests of proper spacing.
  • One way traffic in and out of meeting room
  • Temperature checks, hand sanitizers and face masks available at registration


Event Registration

This event is combined with AMRA/MAP and NASTF.   There is no charge for attending their virtual events as listed below.
We will post a link to access their content as soon as it becomes available.  If you wish to attend the Wednesday, May 26th and/or  Thursday, May 27th sessions, you must be registered through ETI and the links below:

ETI Full Members receive (1) complimentary ToolTech In Person Registration per company with paid dues.  Does not include Virtual.

In Person Registration

 Registration Includes

  $450  Entry into all scheduled events and sessions (Board Meetings are closed)
In Person Registration
Guest rate is $125 per guest and includes all scheduled meals and receptions. 

Virtual Registration

  Cost  Registration Includes
  $225  Entry into all virtual events (Board Meetings are closed)                           
Virtual Registration     

Agenda (May be subject to change) - Times listed are Central Standard Time

Date/Time Event
Monday 5/24
1:00 - 2:00 PM NASTF/AMRA General Session Virtual
2:00 - 3:00 PM AMRA Session - IMR Presentation Virtual
3:00 - 3:30 PM AMRA Session - Legislative Update Virtual
6:00 - 7:30 PM NASTF General Meeting Virtual
Tuesday 5/25
1:00 - 2:00 PM AMRA Session - A/C Update Virtual
2:00 - 3:00 PM AMRA Session - Garage Guru's Presentation Virtual
3:00 - 4:00 PM AMRA Session - API Presentation Virtual
1:00 - 4:00 PM ETI Board Meeting (Closed)
6:00 - 7:30 PM Opening Reception In Person - Rooftop Event Deck
Wednesday 5/26
9:00 AM -12:00 PM One-on-One Appointments Virtual
9:00 AM - 12:00 PM Podcast Tapings with Lucas Underwood In Person
12:00 - 1:00 PM Lunch In Person
1:00 - 1:15 PM Opening of Conference In Person - Brian Plott
1:15 - 1:45 PM Opening Speaker TBA
1:45 - 2:00 PM Break
2:00 -2:30 PM AMRA's Service Provider Panel Virtual - BSRO, TBC Corporation, Pep Boys, VIP, Jiffy Lube and CarX
2:30 - 3:00 PM Shop Owner's Panel - Realities in the Field In Person - Independent Shop Owners - Moderated by Scott Brown
3:00 - 3:15 PM Recognition of ETI Friends / Founder's Award In Person - ETI Staff
3:15 - 3:45 PM Discussion on Data In Person - Brian Plott and Greg Potter
3:45 - 4:00 PM Break
4:00 - 4:30 PM The Car Doctor Virtual - Ron Ananian
4:30 - 5:00 PM Autonomous Vehicles Virtual - John Waraniak
5:00 PM End of Virtual Day
6:00 - 7:30 PM Company Spotlight Tradeshow TBD - Dependent on Attendance
7:30 PM Opus-IVS Offsite In person - Sponsored by Opus-IVS
Thursday 5/27
9:00 AM - 12:00 PM One-on-One Appointments Hybrid
9:00 AM - 12:00 PM Podcast Tapings with Lucas Underwood In Person
12:00 - 1:00 PM Lunch In Person
1:00 - 1:20 PM Recap of Day One - Installation of ETI Officers Hybrid - Brian Plott
1:20 - 2:00 PM OEM Panel Virtual
2:00 - 2:30 PM Electrification in the US In Person - Brian Daugherty, MEMA
2:30 - 3:00 PM Break
3:00 - 3:30 PM Legislative Panel Bob Redding (ASA), Ann Wilson (MEMA), Aaron Lowe (AutoCare) - Moderated by Jim Fish
3:30 - 4:00 PM Secured Communications Between Trusted Devices In Person - Brian Romansky
4:00 - 4:30 PM Collision In Person - Jeff Peevy, I-CAR
4:30 - 5:00 PM Closing Presentation
5:00 PM End of Virtual Day
6:00 - 6:30 PM Closing Reception In Person
6:30 - 8:30 PM Closing Dinner In Person

Hotel Information

Luxury-Refined. The highly-anticipated Austin Marriott Downtown, opening March 2021, features over 600 iconic guest rooms including 25 stunning suites, a rooftop pool with breathtaking views, three bars, locally-inspired restaurants, and over 60,000 square feet of meeting space. Located right across the street from the Austin Convention Center and in walking distance from famed 6th Street, popular shops, and hottest restaurants, the Austin Marriott Downtown is the ideal location. Come hear the new beat of Austin.

The ETI / AMRA / NASTF Group Rate is $179.00++

Reservation link: Austin Marriott Downtown

Note: The group rate will expire on Sunday, May 10, 2021. Rooms booked after the deadline will be at a prevailing rate.

Cancellation policy

  • You may cancel your reservation up to 48 hours prior to the day of arrival.  Please note that a fee of one night’s room and tax will be charged if you must cancel after this deadline.  If you have made prepayment, the hotel will retain all or part of your prepayment.  If not, the hotel will charge your credit card.
  • Group rate is available three days pre and post event, based on availability.
  • Parking at the hotel is Valet only ($54/night).
  • The hotel is just a short 15-20 minute Uber or Lyft ride from the airport.

    Company Spotlight Trade Show / One-on-One Appointments

    Both the Company Spotlight Tradeshow and the One-on-one appointments are based upon in person attendance.  We will monitor registrations and announce whether these items will be hybrid or virtual.   Watch your email for more information in the coming weeks!

    Podcast Tapings

    ETI industry partner, Lucas Underwood (L&N Performance Auto Repair and ASOG) will be taping podcasts at ToolTech!  Since each taping will last an hour to an hour and a half, we only have (4) spots available.

    We are looking for participants with a perspective that repair shop owners could benefit from - someone who has information or knowledge that could solve the issues faced by shop owner's everyday.  

    Maybe that's a tool, maybe it's that knowledge, maybe it's simply a different perspective. If you have a message to share, this opportunity is for you.

    Please apply here to be considered for a spot: ToolTech Podcast Application

    Contact Juli Sweet for more information
    Email: jsweet@etools.org
    Phone: 248-656-5085

    Thank you to our amazing sponsors who help make ToolTech happen!  This year, not only will your logo be displayed in person, it will also show virtually as well.

    Platinum Sponsors ($3500)

    Opening Reception on Rooftop

    PPE Welcome Kit (includes reusable mask with logo and personal sanitizer)
    Toyota Motor North America
    Hotel Room Key Cards Opus-IVS                              
    Themed Closing Dinner with Attendee Gift

    Gold Sponsors ($2500)  
    Registration Desk
    Lunch Sponsor (Wednesday - Thursday)
    Break Sponsor (Wednesday - Thursday)  
    Silver Sponsors ($1500)  
    Floor Decal Outside of Elevators
    Service Provider Panel

    Shop Owner's Panel
    OEM Panel
    Podcast Sponsor
    Cutting Edge Automotive Solutions
    Bronze Sponsors ($1000)*  
    Lanyards Spanesi
    Tote Bags Innova
    Pens IOSiX
    Elevator Door Decal(s) - 8 Available

    Escalator Glass Wrap(s) - 4 Available
    Sanitizer Station Sponsor - 2 Available
     *For Bronze Level: The sponsor will provide the sponsorship item

    Don't see the right one for you? Contact Juli Sweet at 248-656-5085 or jsweet@etools.org and we’ll make your company stand out to attendees!

    Copyright 2006-2021 Equipment & Tool Institute
    37899 W. 12 Mile Road, Suite A-220, Farmington Hills, MI 48331 
    Call: 248-656-5080