The premiere conference and expo for the future of automotive service.

Join the Equipment & Tool Institute for the annual ToolTech event, 2020. Network with industry insiders, peers, OEM personnel and meet with key contacts in the marketplace. Attendees learn, grow and gain valuable insights from speaker sessions and presentations from industry leaders, discussion groups, one-on-one meetings, press conferences and the company spotlight activity. ToolTech is the only forum of its kind in the service industry.

Date & Location

May 5-8, 2020
Hotel del Coronado - Curio Collection by Hilton
1500 Orange Avenue
Coronado, CA 92118

Event Registration

  Cost Registration Fee Includes

 AMRA  $225  
 Entry into AMRA/MAP and NASTF events Tuesday and Wednesday AM Session
AMRA/MAP Registration
  $795 Entry into all AMRA/MAP, ETI and NASTF events (Board Meetings are closed)
ETI Registration

*Note to NASTF Members: If you are only attending the NASTF Board Meeting, there is no fee. If you wish to attend the joint general session with AMRA/MAP on Tuesday or the AMRA/MAP -  ETI joint session on Wednesday, then you will need to register at the fee listed above.

ETI Full Members receive (1) complimentary ToolTech registration per company with paid dues. 

Full Members with more than one attendee are $795 per person.
(Note: Each person from your company must register separately as they cannot be considered a guest or spouse). 

Registration for spouse and/or guest is $195 per person. This fee includes the welcome reception, the company spotlight and the closing dinner.

Hotel Information

Hotel del Coronado - Curio Collection by Hilton

1500 Orange Avenue, Coronado, CA 92118
Phone: 800-Hotel-Del


We have an AMRA / ETI / NASTF Group Rate for rooms in the iconic Victorian Building: $249++ (resort fee is included)

Note: The group rate will expire on Friday, April 3, 2019. Rooms booked after the deadline will be at a prevailing rate.

Group Name: AMRA / ETI / NASTF Group

Reservation link: Hotel del Coronado

    • Cancellation within 72 hrs of arrival is subject to a charge of one night’s room and tax.
    • Hotel parking is at a negotiated self-parking rate of $25 per vehicle, per night for group attendees.  
    • Group rate is available three days pre and post event, based on hotel inventory availability.
    • The link below will automatically load the group rate.

ETI Golf Outing

Monday, May 4, 2020

This municipal golf course is set beneath the majestic Coronado Bridge and it has some of the best harbor and San Diego skyline views. This scenic course along Glorietta Bay has open tree-lined fairways, large greens, and is ideal for the recreational golfer. William Francis Bell, original designer of Torrey Pines Golf Course, redesigned Coronado GC in 1968. (Driving time from hotel: Minutes away on the island).

  • Tee time is 1:30 PM
  • Green fee is $139 / per person
  • Golfers will each pay the golf course directly.
  • Club rental is $65 and includes two (2) sleeves of golf balls.
  • Golfers are responsible for their own transportation to/from the course
  • Sign up before April 18th

 To sign up, contact: Juli Sweet at

Company Spotlight Trade Show

The Company Spotlight floor plan can be viewed by clicking here.   Table locations are on a first come, first served basis.

To sign up, contact: Juli Sweet at

Benefits of displaying at the Company Spotlight:

  • Gives ETI Member Companies the opportunity to highlight products & services to attendees, speakers, and industry insiders
  • Enables your company to create brand awareness
  • Allows you to display products and services
  • Provides a platform to network and engage in real time conversation
  • Lends more of your company's personality to your brand and image
  • Offers a venue to discover valuable product-related partnerships and strategic alliances

ETI Will provide: (1) -  6” table with skirt and two chairs per company

Each company can utilize only the following:

  • (2) - 33” x 8' retractable banners
  • Company or product branded table skirt
  • Any products or materials that will fit on your given table, no items on the floor.

Incoming Shipments:

  • Due to limited holding space, shipments can only arrive three (3) days before the event.
  • Shipments up to 75 pounds are complimentary.
  • All additional and individual shipping at $50 for every 75 pounds.
  • Please have tracking number for each box you ship to the hotel.

How to Label Boxes:

     Hotel del Coronado
     AMRA / ETI / NASTF Group
    Your Company Name / Booth Number
     Attn: Name of person that will claim the package
     1500 Orange Avenue
     Coronado, CA 92118

Outgoing Shipments:

  • Please bring packaging tape to seal up your boxes.  ETI or the hotel will not provide it.
  • Each exhibitor must pre-print a shipping label with your shipping account number on it.
  • If you leave your box(es) on your display table, the hotel banquet team will bring the taped/labeled boxes to the loading dock to be shipped out on the next business day.
  • Note: If your box(es) are not sealed and labeled, they will not be picked up.
  • The hotel has daily UPS and FedEx pickups, you only must prearrange pick up if you want it shipped out over the weekend.


    • All electrical services needed will go through PSAV (AV) company at the hotel.
    • Please fill out this form: PSAV Hotel del Coronado Exhibitor Form
    • Email the completed form to and they will contact you for payment.

    Booth # Company Name


    14 Bartec USA, LLC
    15 Lemur Monitors
     ATEQ TPMS Tools, LC
    17 Induction Innovations
    18 Autel
    21 CPS Automotive
    22 AMRA
    23 MAHLE


     AirPro Diagnostics
     MOTOR Information Systems




    Contact Juli Sweet for more information.
    phone: 248-656-5085

    Thank you to our amazing sponsors who help make ToolTech happen!

    Platinum Sponsors ($3500)

    Welcome Gift Sponsor

    AMRA / ETI / NASTF Opening Reception
    Stage Sponsor (Wednesday - Thursday)
    ETI Lunches (Wednesday - Thursday) Toyota Motor North America
    Event App Banner Sponsor
    CAS of New England
    Hotel Room Key Cards Opus-IVS
    Closing Dinner
    Gold Sponsors ($2500)  
    Registration Desk AE Tools & Computers     
    Reader Board Sponsor
    Company Spotlight Happy Hour Lemur Monitors
    Break Sponsor (Wednesday - Thursday)  
    Silver Sponsors ($1500)  
    ADAS Panel
    National Accounts Panel

    Shop Owner's Panel
    AirPro Diagnostics
    OEM Panel
    Bronze Sponsors ($1000)*  
    Lanyards Spanesi Americas
    Tote Bags INNOVA
    Pens IOSiX
    Note Pads asTech
     *For Bronze Level: The sponsor will provide the sponsorship item

    Don't see the right one for you? Contact Juli Sweet at 248-656-8085 or and we’ll find just the right way to make your company stand out!

    Snapshot of past Attendees

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    37899 W. 12 Mile Road, Suite A-220, Farmington Hills, MI 48331 
    Call: 248-656-5080