Important Message from ETI Executive Director, Brian Plott

Due to the Novel Coronavirus (COVID-19) Pandemic, and the resulting steps being taken by government and industry to deal with the virus, it has become necessary to cancel our scheduled Tool Tech 2020 event May 4 – 7. We are sorry to have to deliver this news, but projected spread of the disease combined with restricted travel and other constraints have left us no alternative. The health and safety of our members and everyone involved in the event is our top priority.

We have enjoyed working with AMRA and NASTF in creating what was to be a world class event in San Diego. Record registration levels made it clear that everyone was excited for the event. We want to keep that momentum going and plan for an even greater joint event in spring 2021.  We are working on dates and location plans now and will share that with you once the plans are firmed up. Watch your email for developments.

For those who have already registered for the event, whether you registered through the ETI or the AMRA website, you will receive full reimbursement of registration fees.  If you have reserved a hotel room, please note that since the event is cancelled, the hotel automatically cancels the whole room block.  You do not need to take any further action.

If you have any questions, please do not hesitate to contact the ETI office with any questions.
Brian Plott or Greg Potter:
Juli Sweet:

Event Registration

Update - All registration fees for ToolTech 2020 will be refunded automatically to the form of payment in which received.

  Cost Registration Fee Includes

 AMRA  $225  
 Entry into AMRA/MAP and NASTF events Tuesday and Wednesday AM Session
AMRA/MAP Registration
  $795 Entry into all AMRA/MAP, ETI and NASTF events (Board Meetings are closed)
ETI Registration

*Note to NASTF Members: If you are only attending the NASTF Board Meeting, there is no fee. If you wish to attend the joint general session with AMRA/MAP on Tuesday or the AMRA/MAP -  ETI joint session on Wednesday, then you will need to register at the fee listed above.

ETI Full Members receive (1) complimentary ToolTech registration per company with paid dues. 

Full Members with more than one attendee are $795 per person.
(Note: Each person from your company must register separately as they cannot be considered a guest or spouse). 

Registration for spouse and/or guest is $195 per person. This fee includes the welcome reception, the company spotlight and the closing dinner.

ETI Agenda (May be subject to change)

Date/Time Event
Monday 5/4
1:00 PM - 5:00 PM AMRA Board Meeting (Closed)
1:00 PM - 5:00 PM NASTF Board Meeting (Closed)
1:00 PM - 5:00 PM ETI Golf Outing
Tuesday 5/5
8:30 AM - 12:00 PM NASTF / AMRA General Session
12:00 PM - 1:00 PM Lunch
1:00 PM - 5:00 PM ETI Board Meeting (Closed)
1:00 PM - 5:00 PM AMRA Business Meeting
5:30 PM - 7:33 PM AMRA / ETI / NASTF Opening Reception Sunset sponsored by Bosch
Wednesday 5/6
8:00 AM -8:30 AM AMRA/MAP - ETI General Session - Introduction and Agenda
8:30 AM - 9:00 AM Market Research Survey Results Tim Woods, Poco Labs
9:00 AM - 9:45 AM ADAS Panel - The Challenging Path to Automated Driving Brian Daugherty (MEMA), Jake Rodenroth (asTech), Joe Register (AutoCare)
9:45 AM - 10:15 AM ADAS Repair and Calibration Concerns Sean O'Malley - Insurance Institute for Highway Safety (IIHS)
10:15 AM - 10:35 AM Networking Break
10:40 AM - 11:25 AM National Accounts Panel Firestone, TBC Corporation, Pep Boys and CarMax
11:30 AM - 12:15 PM Shop Owner's Panel - Realities in the Field Shop Owner's from the San Diego Area
12:15 PM - 1:00 PM Networking Lunch Sponsored by Toyota
1:00 PM - 5:00 PM One-on-One Appointments
5:00 PM - 6:00 PM Display Set Up
6:00 PM - 8:00 PM Company Spotlight Reception Sponsored by Lemur Monitors
Thursday 5/7
8:00 AM - 8:20 AM ETI ToolTech - Day One Recap and Installation of ETI Board Members
8:20 AM - 8:45 AM Racing to Performance John Waraniak - Specialty Market Equipment Association (SEMA)
8:45 AM - 9:20 AM Sorting Out the Good News from the Bad News in Economics James Cunningham, USC Marshall School of Business
9:20 AM - 9:45 AM Collision Repair Today Jeff Peevy - CIC
9:45 AM - 10:05 AM Networking Break
10:05 AM - 10:50 AM OEM Panel
10:50 AM - 11:35 AM Legislative Panel Catherine Boland (MEMA), Bob Redding (ASA), Aaron Lowe (AutoCare)
11:35 AM - 12:00 PM Secure Communications Between Trusted Devices William Whyte - Qualcomm
12:00 PM - 1:00 PM Networking Lunch Sponsored by Toyota
1:00 PM - 5:00 PM One-on-One Appointments
7:00 PM - 9:00 PM Closing Dinner Sponsored by Snap-on

Hotel Information

Update - The whole ETI - AMRA- NASTF room block has been cancelled.  You do not need to contact the hotel individually.

There was no room deposit, you should not see any fees on your card.

Hotel del Coronado - Curio Collection by Hilton

1500 Orange Avenue, Coronado, CA 92118
Phone: 800-Hotel-Del


We have an AMRA / ETI / NASTF Group Rate for rooms in the iconic Victorian Building: $249++ (resort fee is included)

Note: The group rate will expire on Friday, April 3, 2019. Rooms booked after the deadline will be at a prevailing rate.

Group Name: AMRA / ETI / NASTF Group

Reservation link: Hotel del Coronado

    • Cancellation within 72 hrs of arrival is subject to a charge of one night’s room and tax.
    • Hotel parking is at a negotiated self-parking rate of $25 per vehicle, per night for group attendees.  
    • Group rate is available three days pre and post event, based on hotel inventory availability.
    • The link below will automatically load the group rate.

ETI Golf Outing

Update - The ETI Golf Outing is cancelled.

Monday, May 4, 2020

This municipal golf course is set beneath the majestic Coronado Bridge and it has some of the best harbor and San Diego skyline views. This scenic course along Glorietta Bay has open tree-lined fairways, large greens, and is ideal for the recreational golfer. William Francis Bell, original designer of Torrey Pines Golf Course, redesigned Coronado GC in 1968. (Driving time from hotel: Minutes away on the island).

  • Tee time is 1:30 PM
  • Green fee is $139 / per person
  • Golfers will each pay the golf course directly.
  • Club rental is $65 and includes two (2) sleeves of golf balls.
  • Golfers are responsible for their own transportation to/from the course
  • Sign up before April 18th

 To sign up, contact: Frank Casale at

Company Spotlight Trade Show

Update - You do not need to call, your space for the company spotlight is automatically cancelled.

The Company Spotlight floor plan can be viewed by clicking here.   Table have no fee and are on a first come, first reserved basis.

To sign up, contact: Juli Sweet at

Benefits of displaying at the Company Spotlight:

  • Gives ETI Member Companies the opportunity to highlight products & services to attendees, speakers, and industry insiders
  • Enables your company to create brand awareness
  • Allows you to display products and services
  • Provides a platform to network and engage in real time conversation
  • Lends more of your company's personality to your brand and image
  • Offers a venue to discover valuable product-related partnerships and strategic alliances

ETI Will provide: (1) -  6” table with skirt and two chairs per company

Each company can utilize only the following:

  • (2) - 33” x 8' retractable banners
  • Company or product branded table skirt
  • Any products or materials that will fit on your given table, no items on the floor.

Incoming Shipments:

  • Due to limited holding space, shipments can only arrive three (3) days before the event.
  • Shipments up to 75 pounds are complimentary.
  • All additional and individual shipping at $50 for every 75 pounds.
  • Please have tracking number for each box you ship to the hotel.

How to Label Boxes:

     Hotel del Coronado
     AMRA / ETI / NASTF Group
    Your Company Name / Booth Number
     Attn: Name of person that will claim the package
     1500 Orange Avenue
     Coronado, CA 92118

Outgoing Shipments:

  • Please bring packaging tape to seal up your boxes.  ETI or the hotel will not provide it.
  • Each exhibitor must pre-print a shipping label with your shipping account number on it.
  • If you leave your box(es) on your display table, the hotel banquet team will bring the taped/labeled boxes to the loading dock to be shipped out on the next business day.
  • Note: If your box(es) are not sealed and labeled, they will not be picked up.
  • The hotel has daily UPS and FedEx pickups, you only must prearrange pick up if you want it shipped out over the weekend.


    • All electrical services needed will go through PSAV (AV) company at the hotel.
    • Please fill out this form: PSAV Hotel del Coronado Exhibitor Form
    • Email the completed form to and they will contact you for payment.

    Booth # Company Name


    10 Dashlogic
    11 Redline Detection 
    12 Associated Equipment Corp.
    13 Flo Dynamics
    14 Bartec USA, LLC
    15 Lemur Monitors
     ATEQ TPMS Tools, LC
    17 Induction Innovations
    18 Autel
    19 Richie Engineering - YELLOW JACKET
    21 CPS Automotive
    22 AMRA
    23 MAHLE


     AirPro Diagnostics
     MOTOR Information Systems




    Contact Juli Sweet for more information.
    phone: 248-656-5085

    Thank you to our amazing sponsors who help make ToolTech happen!

    Platinum Sponsors ($3500)

    AMRA / ETI / NASTF Opening Reception
    Stage Sponsor - General Session (Wednesday - Thursday)Toyota Motor North America   
    ETI Lunches (Wednesday - Thursday)      
    Event App Banner Sponsor
    CAS of New England
    Hotel Room Key Cards Opus-IVS
    Closing Dinner
    Gold Sponsors ($2500)  
    Registration Desk AE Tools & Computers     
    Welcome Gift Sponsor
    Company Spotlight Happy Hour Lemur Monitors
    Break Sponsor (Wednesday - Thursday)  
    Silver Sponsors ($1500)  
    ADAS Panel
    National Accounts Panel

    Shop Owner's Panel
    AirPro Diagnostics
    OEM Panel
    Bronze Sponsors ($1000)*  
    Lanyards Spanesi Americas
    Tote Bags INNOVA
    Pens IOSiX
    Note Pads asTech
    Reader Board Sponsor
     *For Bronze Level: The sponsor will provide the sponsorship item

    Don't see the right one for you? Contact Juli Sweet at 248-656-8085 or and we’ll find just the right way to make your company stand out!

    Snapshot of past Attendees

    Copyright 2006-2020 Equipment & Tool Institute
    37899 W. 12 Mile Road, Suite A-220, Farmington Hills, MI 48331 
    Call: 248-656-5080