News for Automotive Tool and Equipment Professionals January 2013
ETI Exclusives

Registration is Now Open For ToolTech 2013
By Jessie Korosec

The Equipment and Tool Institute’s ToolTech conference is an unparalleled opportunity for industry professionals to network and meet with OEMs, tool and equipment companies, national accounts, large suppliers, dealer groups, distributors, manufacturer reps, and many other industry leaders. 
There is no other forum offered like this for our segment of the industry and attendance is advantageous whether you are a purchaser of tools and equipment, an OEM, distributor, manufacturer, or are there to engage in the unique networking opportunities to meet and greet executives from throughout the automotive industry.

The automotive aftermarket industry is a $286 billion dollar business and has a projected growth rate of 4% per year. How much of the aftermarket business is your company capturing?

Click here to Register for ToolTech 2013
Click here to go to the ToolTech 2013 Home Page

Collision, Structurally Sound in 2013?
By Timothy W. Morgan, Managing Director, Spanesi Americas

So the automobile marketplace has seen vehicle manufacturers saved by government loans the job market shrink and become ‘leaner’ in production and costs, meanwhile the Collision Industry continues to have to keep up at its own pace without any bailouts.  Where are we now? And have we yet arrived? The answer is NO! Those of us of us that don’t take well to change, well we might as well pull over and let our competitors pass because without keeping up we can’t compete.  Read More
Get Noticed...
ToolTech 2013 Sponsorships Are Available By Jessie Korosec

ToolTech Sponsors all have a common interest when sponsoring our event: Pride in their company and brand, and commitment to their membership in the Equipment and Tool Institute. ToolTech Sponsors all place a high value on increasing brand loyalty, brand differentiation, strengthening brand image, and creating company or product awareness and visibility. Read More

Messages From ETI Leadership
Branding:  A Company’s Biggest Asset
Jessie Korosec, ETI Marketing Manager


This year, one of the main focuses of the Equipment and Tool Institute Marketing Committee - led by ETI Board of Director’s Vice President of Marketing Neil Davis of Snap-on Diagnostics - is to solidify ETI’s brand and image in the automotive aftermarket.  We are working towards integrated communications, messaging, logos, banners and the like that convey a unified message about who we are and what we do, and to bring added value to our membership.
A strong brand is invaluable as the drive for customers - or our in our case, members - intensifies every day. It's important to spend resources and time investing in researching, defining, and building your brand. Your brand is the source of a promise to your customer. It's a foundation of marketing communication and one you do not want to be without.
Industry Insights
NASTF Takes Steps to Add New Leadership

The National Automotive Service Task Force (NASTF) Board of Directors have voted to reorganize its governance structure with the intent to attract broader support from the motor vehicle service industry. As NASTF sets out to amend its organization bylaws to reflect a more technical makeup of its leadership, the Board has elected Charlie Gorman, CEO of the Equipment and Tool Institute to be the Interim Chairman of NASTF for 2013.
Read the entire article

U.S. Auto Sales End 2012 on Strong Note
AP, New York Times

Strong U.S. sales in December capped a remarkable year for the auto industry undefined especially Japanese brands undefined and 2013 should be even better. Sales of new cars and trucks are expected to total around 14.5 million after all carmakers announce figures on Thursday. That is 13 percent better than 2011 and the best performance in five years.
Read the entire article

 U.S. Delays Rules on Rear Visibility for Vehicles
Detroit News

The National Highway Traffic Safety Administration said Monday it will not meet its latest deadline to set new rear visibility rules that could lead to backup cameras.  It's the fourth delay since Congress approved legislation in 2007 requiring new standards for rear visibility amid concerns about the costs raised by automakers.  The regulation is aimed at helping eliminate blind zones behind vehicles that can hide the presence of pedestrians, especially young children and the elderly.
Read the entire article

Fiscal Cliff Resolution Good News for Auto Industry

The last-minute compromise that kept the country from going off the so-called fiscal cliff is good news for the U.S. economy and great news for the auto industry, for as the old adage goes: when the economy catches cold the auto industry gets pneumonia.  The resolution in Washington sidestepped some key issues that must yet be worked out in the coming months. But barring some later hitch that generates a new crisis, most industry analysts and insiders are confident that the U.S. car market is finally back on track after its worst downturn since the Great Depression.
Hyundai Previews Connectivity Concept
• Technology study showcasing future mobile phone and car integration
• Car entry and locking via user’s smartphone
• Connectivity Concept  mirrors smartphone content wirelessly to i30’s central touchscreen
• Technology expected to reach production in 2015

Hyundai is harnessing the versatility of today’s smartphones to create the first prototype of its own Connectivity Concept. The technology, previewed near the manufacturer’s European headquarters in Frankfurt, Germany, showcases Hyundai’s expertise in creating clever new technology for its range of cars and expected as soon as 2015.
Read the entire article

Insurance Institute for Highway Safety Names Safest Cars for 2013
Body Shop Business

The Insurance Institute for Highway Safety (IIHS) is awarding its new Top Safety Pick+ accolade to 13 cars. All earned good or acceptable ratings in the new IIHS small overlap test as well as top marks in other IIHS evaluations.

Winners include the Acura TL; Dodge Avenger and its twin, the Chrysler 200 4-door; Ford Fusion; Honda Accord 2-door; Honda Accord 4-door; Kia Optima; Nissan Altima 4-door; Subaru Legacy and its twin, the Subaru Outback; Suzuki Kizashi; Volkswagen Passat and Volvo S60. The Acura TL and Volvo S60 are midsize luxury cars. The other models are midsize, moderately priced cars.
Read the entire article here

Business Buzz
Nine Ways Successful People Defeat Stress

Feeling stressed?  Of course you are. You have too much on your plate, deadlines are looming, people are counting on you, and to top it all off, you still have holiday shopping to do.  You are under a lot of pressure – so much that at times, you suspect the quality of your work suffers for it.  You find yourself forgetting things, your thinking lacks clarity, and your creative juices refuse to flow.
Read the entire article

8 Words That May Not Mean What You Think They Mean
Ragan's PR Daily

In one of the early scenes of the film “The Princess Bride,” a mysterious man in black is pursuing the kidnapper Vizzini. When Inigo Montoya (one of Vizzini’s hired hands) points out that they are being followed, Vizzini responds that it is “inconceivable.” With the man in black closing in, and Vizzini still insisting that this is “inconceivable,” Inigo says to him: “You keep using that word. I don’t think it means what you think it means.”  Here are eight words (beyond "inconceivable") that may not mean what you think they mean. 
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How to Balance Traditional, Online, and Social Media 
IMedia Connection

Getting the right marketing mix has always been a challenge, but never more than now with the explosion in social and digital channels. Businesses are investing more to market across these emerging channels in the race to acquire customers. But the key question remains -- how does the complex relationship between traditional, online, and social media affect your customer acquisition costs?
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Tim O’Reilly’s Key to Creating the Next Big Thing

Everybody wants to foster entrepreneurship, but we have to think about the preconditions for entrepreneurship. You grow great crops in great soil. And the soil is the commons. Increasingly, we have monopolistic companies that try to take as much as they can for themselves. And we have a patent and copyright regime that makes sure that nothing goes back into the commons unless by an extraordinary act of generosity. This is not fertile soil for innovation.
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Wise Words
Don't try to find a point behind everything, find a purpose.
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