ToolTech Dates: April 30th -May 3, 2018  
Loews Ventana Canyon
Tucson, Arizona

ToolTech Frequently Asked Questions

If there is something that is not covered here or anywhere else on the ETI website, please email Greg Potter, ETI Executive Manager, at

What is ToolTech?
ToolTech is the only event in the Automotive Service Industry focused solely on the equipment and tool segment. It is a four-day event of networking opportunities, company spotlight, one-on-one private meetings, speaker sessions on industry topics, discussion groups, press conferences, and much more.

Who can attend?
ToolTech is designed for those that manufacture and those that buy automotive tools and equipment. While there is no restriction on registration as long as you are a member or guest of ETI.  ToolTech is not designed for individual shop owners, but is geared more towards medium and large volume purchasers. Registration is open to any interested industry professionals who are members of ETI or guests.

Why should I attend?
ToolTech offers a unique industry experience for those in attendance. Many companies that are attending and exhibiting in the ToolTech Company Showcase do not exhibit at the larger industry shows. There are many new and innovative products from these companies on display. Networking is also a major component of ToolTech. Many business relationships have been formed and strengthened during the activities at ToolTech.

What should I expect at ToolTech?
ToolTech is a sales, marketing, and networking conference. It is not a technical meeting, although technical subjects may come up.  Don’t expect to have to compete with thousands of others for a few seconds of time. You should expect a relaxed, intimate environment where you will meet with key personnel from large and small companies and see their products.

What is the cost to attend?  Can I bring my spouse/significant other?
Registration is $695 for a Full Access Pass.  Spouse Badges are available on the ETI Registration site for $150 and allow spouses access to all ToolTech networking events and meals except One-on-One meetings. 

What are the One-on-Ones meetings?
The One-on-Ones are  prearranged, private, closed door meetings held during ToolTech. Companies can request to meet with specific OEM personnel, ETI companies, or others. Time slots are scheduled in 20 minute increments with 5 minutes in between meetings. The requesting company has the opportunity to meet with key people in the industry, introduce their company, showcase their products and services.

Who can request and participate in the One-on-Ones?
Only ETI Full and Associate Members may request and participate in the One-on-Ones.

Who can exhibit at the Company Spotlight Happy Hour and what is the cost?
All ETI Full Member or Associate Member Companies are encouraged to take advantage of this opportunity to showcase their products and services. 
The cost of a table is free as it is included in your paid membership dues.

Registration Badge
Your registration badge will be the main identifier at all ToolTech activities. All ToolTech attendees will be required to register and wear their badges. No one will be admitted to an event without the proper registration badge. Lost or stolen badges should be reported at the ETI Registration Desk.

Dress Code
All elements of ToolTech are deemed “Business Casual”.  Business Casual is defined as dress slacks, golf or button down shirts, and dress shoes for men.  Jackets are optional and ties are not required.  Women may wear dresses, skirts, dress slacks or dress shorts. Blouses or other dress shirts are recommended.

Are there any rules or policies I should be aware of?
To ensure an atmosphere of productivity at ToolTech, ETI and its Program Committee has adopted the following policy with respect to social and promotional functions during ToolTech.

All ToolTech Attendees will limit social and promotional gatherings to times when there are no ETI activities taking place.  This includes all functions for which invitations are issued to a large group of individuals or which are open to all ToolTech attendees.  (ie ... Opening Reception, Lunches, Closing Dinner, etc.).

Any meetings with customers and prospective customers, including, but not limited to, the following times will be deemed in violation of this policy.

Monday, April 30 from 6:00pm to 8:00pm
Tuesday, May 1st from 12:00pm to 5:15pm
Wednesday, May 2nd from 8:00am to 8:00pm
Thursday, May 3rd from 8:00am to 9:00pm



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