Brian Plott is the Executive Director of the Equipment and Tool Institute. He brings over 25 years of experience in Aftermarket tool and equipment sales, OEM diagnostics, executive level new business development, and strong relationships across the automotive industry.
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Brian has held equipment sales management roles with Bosch Automotive Service Solutions, ITW Food Equipment Group, Snap-on Inc./Snap-on Business Solutions, and Bear Automotive Equipment. Most recently Brian held the position of Vice President of Sales--Transportation for DCI Artform/Marmon Group, an automotive OEM marketing firm focused on brand image products, data management, in-dealership digital products, and retail science.
His experience imparts deep understanding of the channels of aftermarket distribution and delivering dozens of OEM and diagnostics programs. Some notable initiatives have included the Ford VDR and VCM, Shopkey, Modis and Build-a-Bay. He possesses deep relationships throughout the ETI ecosystem that are the result of decades of crafting winning solutions in a collaborative manner.
Brian participates in a number of community service programs and is a member of the Detroit Grand Prix Association, an organization focused on the recovery and growth of the city of Detroit through motorsports.
Brian holds a BA degree in Business Administration from Carthage College in Kenosha, Wisconsin. He has lived in Michigan for 18 years and resides in Brighton, Michigan with his wife Heidi and daughter Brooke. He is additionally the proud parent of Brianne, Emily, Brian and Des who have four grandchildren collectively.