The Equipment and Tool Institute Announces Speaker Line up for ToolTech 2016

15 Mar 2016 1:26 PM | Deleted user

For Immediate Release
March 15, 2016

ETI will partner with leading experts to prepare attendees and their companies for what lies ahead. Get ready for Life In The Fast Lane at the automotive aftermarket repair industry’s most thought-provoking annual event!

"We are pleased to have such a high caliber and dynamic group of industry experts speaking at ToolTech 2016," said Jessie Korosec, ETI Marketing and Events Manager.  "The speaker sessions and discussion groups will cover some of the most current and talked about topics at the forefront of the automotive aftermarket segment.  This is definitely an event you don't want to miss."

Speaker Sessions
ETI Market Research Study: Understanding Shop Capabilities and Service Offerings

Keynote Speaker - The Zero Dollar Car - What can happen to an industry even when they are paying attention
John Ellis, Ellis and Associates
Technology companies are encroaching into the automotive industry specifically and the transportation industry generally. But what really is the encroachment, who will be impacted and what will that look like? Join John Ellis, former Global Technologist of Ford Motor Company's connected car business unit, as he shares the narrative to (as he says), "create the appropriate level of paranoia."

Technology Trends of the Modern Vehicle
Diesel vs Hybrid vs Plug-in.  Start-Stop.  Connected cars.  Accident Avoidance Systems.  These are only a few of the many technologies we hear about in the motor vehicle industry.  Which are gaining traction, and which will be forgotten by next year?
Speaker:  Mark Seng, Global Aftermarket Practice Leader, IHS Automotive

The Implications of Cyber Security
With the advent of the highly publicized automotive “hacking”, what will be the Automakers response, and how will these actions impact aftermarket service capabilities.  Automotive and truck manufacturers are scrambling to “Lock down” access to in-vehicle networks to minimize the chances of un-authorized manipulation, or hacking, of the vehicles computer systems.  The potential by-product of these actions are inadvertent blocking of legitimate access used for aftersales service situations.
John Ellis, Ellis and Associates
Steve Hailey, President/CEO, CyberSecurity Institute

The Consumer View of In-Car Technology and Security

In-car technology is becoming more prevalent on today’s vehicles, and this trend will continue over the next 5 years.  Drivers and passengers use this technology because it provides valuable services. Some technologies such as collision warning systems assist drivers in performing their primary driving responsibilities. Other technologies provide and offer entertainment for the driver and passengers.  This session will explore the car-buying public’s opinion of these technologies, how they impact shopping behavior, and how today's consumers view hacking and security concerns related to their cars based on findings from Kelley Blue Book's Technology and Vehicle Hacking Vulnerability Survey.
Speaker: Karl Brauer, Senior Director, Automotive Industry Insights, Kelley Blue Book

Demonstration: How Collision Repair Diagnostics are Key to Repair Planning
Diagnostics is a new frontier for most collision repairers, especially when performed in a proactive way.  The collision repair cycle is very process orientated and steps like diagnostic scans executed at the wrong times in that process lead to poor performance in both repair quality and cycle time.  There will be a hands on demonstration.

Control in the Fast Lane:  Shop Owner Panel

OEM Vehicle Technology Panel:  Question and Answer Session with OEM Personnel


One-on-One Meetings
ETI Member Companies can request pre-arranged, private, closed door meetings with specific OEM personnel, ETI companies, automotive service providers, manufacturers, distributors, and others. Time slots are scheduled in 25 minute increments with 5 minutes in between meetings. This is your opportunity to meet with key people in the industry, introduce your company, and discuss your products and services.
Discussion Groups
Understanding the Heavy Duty MOU
Our goal with this session is to bring the Aftermarket and the Heavy Duty OEM Personnel together to discuss how the act affects each of their respective businesses.
Featured Guests:
Carlton Bale, Director – Electronic Tools, Systems, and Strategy, Cummins
Mike Hasinec, Penske Trucking
Marc A. Karon, President, Total Truck Parts, Inc.
Dave Scheer, President of Inland Truck Parts
Philip Aiello, United Parcel Service Inc.

New Trends and Technologies In Collision Repair
We are all in the Collision Repair Industry as diagnostics become more important in vehicle repair.

Press Conferences
ETI Member Companies will have a pre-scheduled time to hold a press conference with editorial media sources to introduce their new products or services and describe what they do, explain their features and benefits, and what sets them apart from what is currently available today.

Company Spotlight Happy Hour
The Company Spotlight Happy Hour at ToolTech gives exhibitors the opportunity to display their products and services to attendees, speakers, and industry guests.

Additional Networking Opportunities
Opening Reception
Company Spotlight Happy Hour
Closing Dinner

ToolTech focuses solely on automotive-related tool and equipment companies and the individuals at the forefront of the industry and technological advances.  Attendees come to ToolTech to network with industry insiders, peers, OEM personnel, and meet with key companies in the marketplace.

Click here for more information and to register for ToolTech.

Founded in 1947, the Equipment and Tool Institute is a trade association of automotive tool and equipment manufacturers and technical information providers. ETI’s mission is to: Advance the vehicle service industry by providing technical data and open dialog between the manufacturers of transportation products, government regulators and the providers of tools, equipment and service information.

For more details about ETI programs and activities, contact Jessie Korosec, Marketing and Events Manager, Equipment and Tool Institute, 37899 12 Mile Rd, Suite 220, Farmington Hills, Michigan  48331. Phone: 248-656-5085; e-mail:



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