This is where you can download official ETI Logos.  Click on the pictures to download full size versions.

Please read and adhere to the Logo Usage Policy below before using any of the logos.

Regular ETI Logo 300 dpi

ETI Member Logo


The Equipment and Tool Institute name, logo and registered trademarks are valuable assets and may be used publicly only with permission from The Equipment and Tool Institute.  In order to protect the value of these assets, The Equipment and Tool Institute must maintain strict control over the manner in which the marks are used. 

ANY AND ALL USES OF THE EQUIPMENT AND TOOL INSTITUTE NAME AND LOGO MUST BE APPROVED BY THE EQUIPMENT AND TOOL INSTITUTE MARKETING DEPARTMENT, including Press Releases, PowerPoint Presentations, Memorandums, Letterhead, Collateral Materials, and Business Cards.

The Equipment and Tool Institute has established the following set of guidelines for proper usage of the logo and trademarks.  Anyone using these marks agrees to these guidelines; if these guidelines are not followed, The Equipment and Tool Institute may terminate the right to use the marks.

A trademark is a word, name, phrase or symbol that identifies a product and distinguishes it from similar products made by competitors.  Registered trademarks can be legally protected for an indefinite period of time provided they are properly used.  If a trademark is used improperly it can be in danger of losing its protected status, or fall into generic use.  Words such as aspirin, zipper, and kerosene were once trademarks that became generic because their owners did not protect them properly. 

The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. However, registration is not required. The owner of a common law trademark may also file suit, but an unregistered mark may be protectable only within the geographical area within which it has been used or in geographical areas into which it may be reasonably expected to expand.

The ® is a warning and notice to advise the public that the mark is federally registered and their use provides legal benefits.  This symbol can only be used with registered trademarks.

A ™ represents an unregistered trademark.  It is an informal notification that there is a public claim as a trademark.  Trademark rights are acquired by the proper, continuous use of the trademarks.  All Equipment and Tool Institute products that are not registered should be followed by the ™ symbol, i.e. . . . TEK-NET™.

An SM represents a Service Mark.  It is a word, phrase, logo, symbol, color, sound or smell used by a business to identify a service and distinguish it from those of its competitors.

The Equipment and Tool Institute reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that any third parties modify or delete any usage of the logo that, in The Equipment and Tool Institute’s sole judgment, does not comply with these guidelines or might otherwise impair The Equipment and Tool Institute’s rights in the logo.  The Equipment and Tool Institute further reserves the right to object to unfair uses or misuses of its trademarks or other violations applicable by law.


  1. The Registered ETI logo is black.  When the logo appears in black it must contain the ® symbol.

  2. When using the logo in the ETI approved pantone colors or in white, the logo must contain the ™ symbol.  The logo in any other color than black IS NOT registered.

  3. The pantone logo colors are PMS 280 (blue) for ETI and PMS 3405 (green) for the car.  When using words The Equipment and Tool Institute the font color is standard black.

  4. The only approved colors for the logo/company name are blue/green combination (PMS 280 and PMS 3405), PMS 280 (blue), standard black, standard white, and grey (35% screen of the standard black).  Standard black is the only logo to be used with the ®symbol.  All others require the ™ symbol. 

  5. Upon request, The Equipment and Tool Institute will provide authorized users with electronic files.  This artwork may not be altered in any way.

  6. Use only approved Equipment and Tool Institute artwork.

  7. The logo may not be used in any way that would denigrate The Equipment and Tool Institute or its products or services.

  8. The Equipment and Tool Institute may never be incorporated into another company’s name.

  9. The logo may not be displayed as a primary or prominent feature on any non-Equipment and Tool Institute materials.

  10. The logo must only appear in a horizontal position, unless given express written permission by The Equipment and Tool Institute Marketing Manager.

  11. The logo must be used as provided by The Equipment and Tool Institute Marketing Manager with no changes, including but not limited to changes in the color, proportion, or design, or removal of any words, artwork, etc.  The logo may not be animated, morphed, or otherwise distorted in perspective or appearance.

  12. The logo must stand alone and may not be combined with any other object, except Equipment and Tool Institute and the website address, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols.  The logo must never be used to represent the word “The Equipment and Tool Institute” in text, including a headline, product name, or body copy.

  13. Non Equipment and Tool Institute materials should not imitate any Equipment and Tool Institute collateral, advertising, or website design.

  14. Any use of TEK-NET™ must be followed by the Trademark (™) symbol.

  15. The font for “Equipment and Tool Institute”, mailing address and phone number, and website address is Arial.


Copyright 2006-2020 Equipment & Tool Institute

37899 W. 12 Mile Road, Suite A-220, Farmington Hills, MI 48331  Call: 248-656-5080