EQUIPMENT AND TOOL INSTITUTE TRADEMARK/LOGO GUIDELINES
The Equipment and Tool Institute name, logo and registered trademarks are valuable assets and may be used publicly only with permission from The Equipment and Tool Institute. In order to protect the value of these assets, The Equipment and Tool Institute must maintain strict control over the manner in which the marks are used.
ANY AND ALL USES OF THE EQUIPMENT AND TOOL INSTITUTE NAME AND LOGO MUST BE APPROVED BY THE EQUIPMENT AND TOOL INSTITUTE MARKETING DEPARTMENT, including Press Releases, PowerPoint Presentations, Memorandums, Letterhead, Collateral Materials, and Business Cards.
The Equipment and Tool Institute has established the following set of guidelines for proper usage of the logo and trademarks. Anyone using these marks agrees to these guidelines; if these guidelines are not followed, The Equipment and Tool Institute may terminate the right to use the marks.
A trademark is a word, name, phrase or symbol that identifies a product and distinguishes it from similar products made by competitors. Registered trademarks can be legally protected for an indefinite period of time provided they are properly used. If a trademark is used improperly it can be in danger of losing its protected status, or fall into generic use. Words such as aspirin, zipper, and kerosene were once trademarks that became generic because their owners did not protect them properly.
The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. However, registration is not required. The owner of a common law trademark may also file suit, but an unregistered mark may be protectable only within the geographical area within which it has been used or in geographical areas into which it may be reasonably expected to expand.
The ® is a warning and notice to advise the public that the mark is federally registered and their use provides legal benefits. This symbol can only be used with registered trademarks.
A ™ represents an unregistered trademark. It is an informal notification that there is a public claim as a trademark. Trademark rights are acquired by the proper, continuous use of the trademarks. All Equipment and Tool Institute products that are not registered should be followed by the ™ symbol, i.e. . . . TEK-NET™.
An SM represents a Service Mark. It is a word, phrase, logo, symbol, color, sound or smell used by a business to identify a service and distinguish it from those of its competitors.
The Equipment and Tool Institute reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that any third parties modify or delete any usage of the logo that, in The Equipment and Tool Institute’s sole judgment, does not comply with these guidelines or might otherwise impair The Equipment and Tool Institute’s rights in the logo. The Equipment and Tool Institute further reserves the right to object to unfair uses or misuses of its trademarks or other violations applicable by law.
HOW TO PROPERLY USE THE EQUIPMENT AND TOOL INSTITUTE LOGO